What are you trying to say?!

What’s with the Gobbledegook?

Do you know a lot of your e-mailings may arrive in in-boxes looking something like this?

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Your E-mail Punctuation is Often Letting You Down, Buds.

I get TONS of e-mailings that contain stuff that looks like this. From you. Yup, that’s right. Lots of my buds are sending me e-mails that have all sorts of random symbols where you meant to put quotation marks or semicolons and other punctuation. I just opened 3 e-mailings from wonderful fellow entrepreneuresses that all had this problem, including from people with well-known names.

It’s not that easy to read through this stuff.

It looks yucky, unpro and can be hard to decipher.

This can affect your engagement and conversion rates.

What’s Causing This?

This problem happens with e-mail list providers like MailChimp, MadMimi, AWeber and even biggies like Ontraport and stems from their systems not converting symbols from different applications and alphabets properly.

It’s annoying — or worse — to your customers.

It’s easy to fix.

The Fix.

To avoid this:

Don’t Copy Text Directly from Word Processing Docs into E–mail Provider Systems.

And don’t use any “smart” symbols when you’re e-mailing (do use them for print purposes).

All you have to do is enter your text in a “plain text” editor like TextEdit on the Mac.

If you’re used to writing in a word processor like Word and feel you must, then just copy your text into a plain text editor when you’ve finished. Within TextEdit (or any plain text editor), you can select “make plain text” and that will strip out “fancy” formatting.

You can also comb through your copy in your e-mail provider’s software and send a test to yourself but that’s not a foolproof test method because your own system may not be catching all the random symbols that will show up on other people’s systems.

Plain, simple keyboard characters within your native e-mail marketer’s campaign builder are what you need to use to have your e-mailings show up the way you intend. Use regular characters for punctuation.

If you use “nicer” smart symbols such as what in typographic lingo are called “smart quotes,” (so the quotes in certain fonts bend around the letters instead of looking like straight sticks) you’re going to run into this problem.

Please know that it’s not just “fancy” symbols. It’s ANY symbols you’ve copied from software like Word. So if you have ANY quotation marks, commas, em dashes — they’re all likely to come out looking like the above gunk when you send them through your e-mailing system.

Prettying Things Up.

Bring your copy into your e-mail system as plain text. Once you’re in there, you can use your provider’s native tools to add bolding but don’t use symbols except for simple keyboard characters or you’ll get the same problem again.

This will pay off in customers who can hear what you’re saying better.

To your clear messages sent the way you intended,

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Who’s Underestimating Santa?

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Are You Underestimating Santa?

Ever felt typecast by life or even by yourself?

Like you just can’t get out of a rut, even if the rest of your life is going great.

It’s actually hard for Santa to pack on the pounds this time of year, what with all the schlepping he has to do.

Sure, there are years when he assigns everything to the reindeer and the elves and then he can relax and pick up 20 or 111 pounds.

But after sitting back for a while and reading all his love notes and wish lists, turns out he enjoys digging in and seeing some of the action.

I’m pretty sure you can relate.

Nothing like a little R&R every now and then. But truth be told, a sense of purrpose is necessary for all of us. And that sense of purrpose whips us into shape — physically, mentally, spiritually and emotionally.

Here’s How to Stop typecasting Santa. Or yourself. 

Don’t underestimate yourself.

It doesn’t matter what you’ve done, been or thought before.

What matters is what you want in your life and that you commit to it now. One little step moves you in the direction you want to go. Only you have the power to commit to yourself.

So don’t typecast yourelf in old beliefs of what you can or can’t do right now, this year.

You get what you believe. 

Wishing you a wonderful Christmas and my complete belief that you’re amazing.

I believe in your entrepreneurial buffness, 

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Left-Handed Eggs

Today I made me some “left-handed eggs.”

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Why left-handed? I’ve been using my left hand to do more tasks and balance out my body, so starting largely in the kitchen. Do you ever try using your non-dominant hand to do tasks? It can give you a new perspective. And anatomy / yoga experts say it’s very good for you, your body as well as your brain. I find twisting the top of my coffee plunger to be the most confusing thing. Initially I couldn’t even lift up the filled tea kettle with my left side when it was heavy but now I can fling that thing. Took a while, maybe almost a year. I always wanted to be left-handed because I thought it was cooler, different. When you use both sides of your body more, it can feel more flowing and more like a dance.

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3 Cutie Pies Lead You to Success

Want Surefire Success?

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Reliably brilliant marketing copywriting master, Dan Kennedy, shares this simple and proven path to success with ANYthing, be it offering, business plan, weight loss, etc. Follow-through is where most stumble but others are left in their tracks even before then. We’ve all had missteps. The good news? YOU GET A DO-OVER IN LIFE. What’s your most heartfelt dream for this fall? Apply this cycle to it and watch it soar. Here’s a summary of Mr. Kennedy’s thoughts.

As the first step to new achievement, there’s always awareness of problems and failings, and of opportunities and successes.

– Dan Kennedy, Marketing Copywriting Master

Awareness.

If you become aware of the importance of time, you’ll have a different concept of time, valuing of time, and how you must exercise control over your use and others’ consumption of your time in order to have a reasonable chance of achieving your goals and tapping your full potential. You’ll have new awareness of how your time is used or abused, invested or squandered, organized and controlled or let flow about at random. As the first step to new achievement, there’s always awareness of problems and failings, and of opportunities and successes.

Decision.

All achievement follows deliberate decision, with extremely rare exceptions of accidental achievement, like tripping over an untied shoelace, falling face down on the pavement, and seeing a wrapped stack of lost $100 bills lying against the curb you wouldn’t have noticed otherwise. Absent that kind of freak accident, achievement can only follow decision. As a result of your thinking of the importance of time, you can develop certain decisions.

Action.

There are three kinds of action: starting things or implementation, follow-through, and completion. When you’ve made a decision, you have to start doing things about it. For some people, this is hard, but for many people in many situations, starting is relatively easy. The person who decides on a new diet may find it easy, even exhilarating to take a huge garbage bag and empty the refrigerator and pantry of all offending foods. It’s follow-through that is usually the hard part. That’s where the tough-minded boss-of-self comes to bear. Relying on sheer willpower is rarely successful. You have to create an environment in which high self-discipline is supported. But self-discipline is required. And rewarded.

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